About Your Story

Accenture’s recent survey found that sixty-nine percent of consumers believe consumer brands should do more to make it easier to consume more consciously. We hear you, and we agree. That’s why we founded this community to help people at all stages of the intentful consumerism journey.

If you’re wondering what all this conscious consumerism talk is, then this website is for you. Our goal is to make it easy for you to know which products you can feel good about supporting because all you need to do is click on the product category and decide which criteria are most important to you.

If you’re a die-hard eco-warrior that can identify greenwashing in a heartbeat, then this website is for you too! Take those skills and spread the word by upvoting and commenting on products through our website to help others who may not have done as much of their own research.

We realize that there are a lot of logical traps in determining what is ethical. We’re sure plenty of our existing behaviors may be counterproductive, or even at times downright hypocritical, but our intent is to at least start trying, so who’s with us?